[
  {"iso2":"US","country":"United States","lang":"en","rank":1,"ad_reach_m":136.0,"ad_spend":"11.8bn USD (2025 forecast, WARC)","site_locale_exists":true,"rationale":"Крупнейший рынок TikTok-рекламы по обоим измеряемым осям: ad reach 136.0M (18+, янв 2025) и крупнейшие рекламные расходы - 11.8 млрд USD в 2025 (WARC), ~34-36% глобальных доходов TikTok от рекламы. Покрыт локалью en.","sources":[{"url":"https://datareportal.com/reports/digital-2025-united-states-of-america","date":"2025-02-25","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"},{"url":"https://www.advanced-television.com/2025/03/05/forecast-tiktok-ad-revenue-to-top-32bn-in-2025/","date":"2025-03-05","tier":"T2"}]},
  {"iso2":"ID","country":"Indonesia","lang":"id","rank":2,"ad_reach_m":108.0,"ad_spend":null,"site_locale_exists":true,"rationale":"#2 по ad reach (108.0M, 18+, янв 2025); лидер TikTok Shop в SEA. Данные пересмотрены TikTok вверх до ~180M к концу 2025 (Digital 2026), поэтому в рейтинге Statista окт 2025 Индонезия уже #1. Покрыт локалью id.","sources":[{"url":"https://datareportal.com/reports/digital-2025-indonesia","date":"2025-02-25","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"},{"url":"https://www.statista.com/statistics/1299807/number-of-monthly-unique-tiktok-users/","date":"2025-10-18","tier":"T2"}]},
  {"iso2":"BR","country":"Brazil","lang":"pt-br","rank":3,"ad_reach_m":91.7,"ad_spend":null,"site_locale_exists":true,"rationale":"#3 по ad reach (91.7M, 18+); крупнейший рынок TikTok в Латинской Америке. Покрыт локалью pt-br (также есть pt для Португалии).","sources":[{"url":"https://datareportal.com/reports/digital-2025-brazil","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"MX","country":"Mexico","lang":"es","rank":4,"ad_reach_m":85.4,"ad_spend":null,"site_locale_exists":true,"rationale":"#4 по ad reach (85.4M, 18+); второй рынок Латинской Америки. Покрыт локалью es.","sources":[{"url":"https://datareportal.com/reports/digital-2025-mexico","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"PK","country":"Pakistan","lang":"ur","rank":5,"ad_reach_m":66.9,"ad_spend":null,"site_locale_exists":false,"rationale":"#5 по ad reach (66.9M), но монетизация/рекламные бюджеты крайне низкие (низкий ARPU). Основной язык бизнеса - английский (частично покрыт локалью en), локаль ur отсутствует. Рекомендация: ur опционально, низкий приоритет из-за слабой монетизации.","sources":[{"url":"https://datareportal.com/reports/digital-2025-pakistan","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"PH","country":"Philippines","lang":"en","rank":6,"ad_reach_m":62.3,"ad_spend":null,"site_locale_exists":true,"rationale":"#6 по ad reach (62.3M); официальный/деловой язык - английский, покрыт локалью en (филиппинский/tl локаль отсутствует, но en достаточен для рекламного спроса).","sources":[{"url":"https://datareportal.com/reports/digital-2025-philippines","date":"2025-02-25","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"RU","country":"Russia","lang":"ru","rank":7,"ad_reach_m":56.0,"ad_spend":null,"site_locale_exists":true,"rationale":"#7 по ad reach (56.0M, 18+), но рекламный рынок ограничен санкциями с 2022: западные рекламодатели ушли, бюджеты и монетизация снижены. Покрыт локалью ru.","sources":[{"url":"https://datareportal.com/reports/digital-2025-russian-federation","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"BD","country":"Bangladesh","lang":"bn","rank":8,"ad_reach_m":46.5,"ad_spend":null,"site_locale_exists":false,"rationale":"#8 по ad reach (46.5M), но очень низкая монетизация (низкий ARPU, малый рынок цифровой рекламы). Деловой язык частично английский. Локаль bn отсутствует. Рекомендация: bn опционально, низкий приоритет.","sources":[{"url":"https://datareportal.com/reports/digital-2025-bangladesh","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"EG","country":"Egypt","lang":"ar","rank":9,"ad_reach_m":41.3,"ad_spend":null,"site_locale_exists":true,"rationale":"#9 по ad reach (41.3M); крупнейший рынок TikTok в арабском мире по охвату. Покрыт локалью ar (общая для Египта, Саудовской Аравии, Ирака).","sources":[{"url":"https://datareportal.com/reports/digital-2025-egypt","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"VN","country":"Vietnam","lang":"vi","rank":10,"ad_reach_m":40.9,"ad_spend":null,"site_locale_exists":true,"rationale":"#10 по ad reach (40.9M); один из самых высоких уровней проникновения TikTok. Покрыт локалью vi.","sources":[{"url":"https://datareportal.com/reports/digital-2025-vietnam","date":"2025-03-03","tier":"T1"},{"url":"https://datareportal.com/essential-tiktok-stats","date":"2025-03-12","tier":"T1"}]},
  {"iso2":"TR","country":"Turkey","lang":"tr","rank":11,"ad_reach_m":40.2,"ad_spend":null,"site_locale_exists":true,"rationale":"#11 по ad reach (40.2M); значимый и растущий рынок e-commerce/рекламы. Покрыт локалью tr.","sources":[{"url":"https://datareportal.com/reports/digital-2025-turkey","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"NG","country":"Nigeria","lang":"en","rank":12,"ad_reach_m":37.4,"ad_spend":null,"site_locale_exists":true,"rationale":"#12 по ad reach (37.4M); крупнейший рынок TikTok в Африке. Официальный/деловой язык - английский, покрыт локалью en.","sources":[{"url":"https://datareportal.com/reports/digital-2025-nigeria","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"IQ","country":"Iraq","lang":"ar","rank":13,"ad_reach_m":34.3,"ad_spend":null,"site_locale_exists":true,"rationale":"#13 по ad reach (34.3M); высокий охват, но низкая монетизация. Покрыт локалью ar.","sources":[{"url":"https://datareportal.com/reports/digital-2025-iraq","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"SA","country":"Saudi Arabia","lang":"ar","rank":14,"ad_reach_m":34.1,"ad_spend":null,"site_locale_exists":true,"rationale":"#14 по ad reach (34.1M), но один из самых высоких ARPU/рекламных бюджетов на пользователя в регионе GCC - по монетизации опережает страны с большим охватом (Пакистан, Бангладеш, Ирак). Покрыт локалью ar.","sources":[{"url":"https://datareportal.com/reports/digital-2025-saudi-arabia","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"TH","country":"Thailand","lang":"th","rank":15,"ad_reach_m":34.0,"ad_spend":null,"site_locale_exists":true,"rationale":"#15 по ad reach (34.0M); развитый рынок TikTok Shop в SEA. Покрыт локалью th.","sources":[{"url":"https://datareportal.com/reports/digital-2025-thailand","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"CO","country":"Colombia","lang":"es","rank":16,"ad_reach_m":32.0,"ad_spend":null,"site_locale_exists":true,"rationale":"#16 по ad reach (32.0M); третий рынок Латинской Америки. Покрыт локалью es.","sources":[{"url":"https://datareportal.com/reports/digital-2025-colombia","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"JP","country":"Japan","lang":"ja","rank":17,"ad_reach_m":26.9,"ad_spend":null,"site_locale_exists":true,"rationale":"#17 по ad reach (26.9M), но зрелый рынок с высоким ARPU и крупными рекламными бюджетами: по реальному спросу на TikTok-рекламу входит в топ-5 глобально, выше своего места по охвату. Покрыт локалью ja.","sources":[{"url":"https://datareportal.com/reports/digital-2025-japan","date":"2025-02-25","tier":"T1"}]},
  {"iso2":"GB","country":"United Kingdom","lang":"en","rank":18,"ad_reach_m":24.8,"ad_spend":null,"site_locale_exists":true,"rationale":"#18 по ad reach (24.8M), но зрелый рынок с высоким ARPU; входит в топ стран по расходам на TikTok-рекламу в Европе. Покрыт локалью en.","sources":[{"url":"https://datareportal.com/reports/digital-2025-united-kingdom","date":"2025-02-25","tier":"T1"}]},
  {"iso2":"AR","country":"Argentina","lang":"es","rank":19,"ad_reach_m":24.4,"ad_spend":null,"site_locale_exists":true,"rationale":"#19 по ad reach (24.4M, наравне с Перу). Покрыт локалью es.","sources":[{"url":"https://datareportal.com/reports/digital-2025-argentina","date":"2025-03-03","tier":"T1"}]},
  {"iso2":"PE","country":"Peru","lang":"es","rank":20,"ad_reach_m":24.4,"ad_spend":null,"site_locale_exists":true,"rationale":"#20 по ad reach (24.4M, наравне с Аргентиной). Покрыт локалью es.","sources":[{"url":"https://datareportal.com/reports/digital-2025-peru","date":"2025-03-03","tier":"T1"}]}
]